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News Phi Beta Lambda, a business club associated with Wayne Community College,  will host its third annual gaming event on Saturday, Jan. 26, 2008. The event, slated for 10 a.m. to 9p.m. at the college, will utilize a new branding identity that portrays the events regional growth both in attendance, press coverage, and industry penetration.

 
The effort, which began before the January 2007 event, is a fundamental shift in Phi Beta Lambda’s approach to the market. “Goldsboro Gaming Expo, in just two years, received unprecedented growth and exposure by bringing attendees, exhibitors, and sponsors from North Carolina to California and Florida all the way to Michigan,” said Michael Everett, III Creative Director for the event. “The new branding will establish a stronger emotional connection with our core audience and strengthen our overall position in the marketplace."
 
The new brand identity involves changing the event name from the widely recognized Goldsboro Gaming Expo to Carolina Games Summit and includes a new tagline, “Videogame Development and Tournaments Unite”. This tagline expresses our mission to bring together casual gamers, electronic sports enthusiasts, current/potential game designers, and their family members. The new name illustrates our commitment to promoting the North Carolina videogame industry, which recently grew to include both Destineer and Electronic Arts. A new website has been launched and is currently available for viewing at www.carolinagamessummit.com. 

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